Clayton Pritchard

I am Clayton Pritchard, Orlando Marketer and University of Central Florida (UCF) Marketing Student.

Clayton Pritchard is an undergraduate marketing student with a strong passion for marketing, especially inbound marketing including social media marketing, content marketing (blog posts and newsletters), and search engine optimization (SEO). Clayton enjoys learning new ways to increase customer interaction and customer loyalty. Event management is another passion of his including planning and carrying out events such as public relations events.

Although, Clayton Pritchard is in college at UCF, he still has some lofty goals of being a Chief Marketing Officer or even Cheif Executive Officer of a well respected technology company. In order to reach that goal, Clayton is always looking for ways to grow his knowledge and experience.

Marketing and Communications Intern at Adacel

March 2012 - May 2012 | Orlando, Florida

Developing the B2B Social Media Marketing strategy & plan. Optimizing the new website for search engines (SEO). Co-designing and writing content for the new website.

President and Founder at Impressions Personal Branding

March 2012 - Present | Orlando, Florida

Assist clients with setting up & optimizing a LinkedIn & Google+ profile. Write & design effective resumes for clients. Aid clients in creating an online portfolio & optimizing it for search engines. Consult with clients on ways to network online.

Search Marketing Consultant at E-Commerce Intelligence

November 2011 - Present | Orlando, Florida

Completed Google Adwords Certification Program. Utilize MSN AdCenter and Google Adwords to manage the Search Engine Marketing campaign for multiple clients. Conduct negative keyword analysis on established campaigns. Develop new ad groups to take advantage of untapped opportunities.

Internet Marketing Coordinator at HostDime.com

February 2011 - March 2012 | Orlando, Florida

Marketed through social media & analyzed effectiveness using analytics tools such as Google Analytics, Hootsuite, CoTweet and Crowdbooster. Increased Twitter followers by over 175% & Facebook likes by over 160% in under 1 year. Wrote monthly internal and external newsletters. Coordinated public relations events: Relay for Life, Race for the Cure, educational workshops. Wrote blog posts (content marketing, news, press releases) • Designed event flyers

UCF Campus Representative at FANSHOES Inc

July 2011 - November 2011

Conducted B2C sales collegiality branded fashion products. Partnered with other organizations to plan and promote marketing events such as a pool party and move-in day sale to increase sales and brand awareness. Marketed products through social media networks.

Sales and Marketing Intern at Mutual of Omaha

January 2011 - May 2011 | Maitland, Florida

Made warm sales calls to set up presentations with current customers & prospects. Assembled & tracked effectiveness of mailing marketing. Attended monthly meetings discussing topics such as new marketing ideas & new products.

Orientation Team Leader at UCF First Year Experience

January 2010 - January 2011 | Orlando, Florida

Promoted UCF's resources, campus, & history through small groups of 15 to 40. Assisted in leading over 30 orientations including one day & two day orientations in 70 days. Collaborated with a team of 38 to complete tasks. Mentored & advised incoming students (14,000) & family members (9,000). Participated in 2 week training with focus in diversity & crisis management.

Sales Intern at Yvette L. Register State Farm Insurance Agency

July 2010 - November 2010 | Orlando, Florida

Assembled marketing flyer for local sporting event. Managed call center (up to 150 cold calls a day) with the intent to gain 2 new sales per day. Handled customer payments ($2000-$3000) & deposit in the bank at the end of the day. Assisted customers with questions & problems.

University of Central Florida

2009 – 2014

Bachelor of Science in Business Administration

Concentration: Marketing

Activities: eMarketing Certificate, minors in Entrepreneurship and Leadership Studies

Marketing, photography, community service, and technology